Typography needs to be audible.
Typography needs to be felt.
Typography needs to be experienced.
– Helmut Schmid, designer and typographer

This project uses images, interactive videos and projectors to create a typographic world that reveal the history, inspiration and experimental design of typefaces. Viewers can take in information on a particular typeface as they walk through the typographic space with a special printed card. The experience is designed to be interactive and informative, allowing viewers to choose the aspects of information they want to know, by holding up the printed card in the air.

Supported by Institute for Media Innovation